A highly accomplished business leader with a proven track record of delivering exceptional growth and transformation across a diverse range of sectors, including FMCG, consumer durables, technology, horticulture, agri-food, arboriculture, and private equity. Widely recognised for pioneering innovation and strategic vision, this individual has consistently led organisations to outperform expectations and redefine market leadership.
As Managing Director of a leading home appliance distributor in New Zealand, they transformed a start-up into a multi-million-pound market leader. The business became the top-performing global distributor for a major international brand, achieving consistent double-digit growth, including a 26% revenue increase during the global financial crisis between 2009 and 2013.
In a subsequent role as Consulting Sales Director for a UK-based IoT manufacturer, they introduced a new commercial strategy that led to a 169% increase in sales within six months, significantly expanding the company’s distribution network and brand visibility.
Their impact was equally transformative at the UK’s largest wholesale supplier of outdoor plants. Through a clear cultural and strategic reset, they reversed a decade of decline, delivering a four-year growth plan that increased sales by 39% to approximately £25 million and improved profit contribution eightfold. During a turbulent 2020, they successfully refocused and led the team to a record-breaking 2021, with double-digit growth surpassing the company’s previous best performance.
Industry recognition followed, with multiple awards including Best Sales & Marketing Product Launch, Most Innovative Exhibition, and Overall Supplier of the Year. Their influence within the sector was further acknowledged through a nomination to serve as President and board member of a national horticultural trade association supporting an industry contributing £24 billion to the UK economy.
They were later appointed Managing Director of one of the UK’s largest berry producers, overseeing a successful turnaround that saw sales increase from approximately £29 million in 2021 to £40 million in 2022, alongside a return to profitability.
Their strategic leadership was recognised by a private equity firm, which appointed them Group CEO to lead transformation efforts at the UK’s largest supplier of cell-grown trees and to explore broader investment opportunities in the natural capital and environmental services sectors. In this role, they drove critical structural, commercial, and cultural improvements, stabilising and positioning the business for long-term growth, while also leading strategic assessments of adjacent-sector acquisitions.
Their work during this high-stakes period was acknowledged by stakeholders for its energy, insight, and decisive leadership – hallmarks of a career defined by resilience, innovation, and sustainable success.
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