There was an unexpected sense of optimism across the site. Despite ongoing industry pressures, farmers and agri-professionals alike spoke of resilience, adaptation, and – most notably – collaboration. If there’s one word that defined the mood, it was exactly that: collaboration. As a sector, we’re stronger together.

Logistics & Layout

Traffic congestion returned on day one, but a revised site layout was generally welcomed by exhibitors. A notable absence this year was the soil carbon sector – companies like Agreena, who were previously dominant, were nowhere to be seen. Has interest waned, or are they saving their presence for Groundswell 2025?

Looking Ahead: Cereals 2026 at Diddly Squat Farm

In a surprising move, organisers have confirmed that Cereals 2026 will be hosted at Jeremy Clarkson’s Diddly Squat Farm in West Oxfordshire. While the location promises high visibility, questions remain about soil suitability for trial plots, traffic logistics, and crowd control – with rumours of up to 10,000 additional public attendees.

Accommodation in the area has already been snapped up by some in the know, and concerns are mounting about how the core farming audience will experience the event amid the buzz.

The organisers are bullish, forecasting the biggest Cereals payday yet – but will the bold pivot pay off? We’ll be watching.

Click on the pictures below to view the key interviews:

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