In today’s challenging agricultural landscape, success isn’t about working harder—it’s about working smarter. This South of England Agricultural Society Technical Forum brings together leading voices and real farm experience to explore how marginal gains can drive meaningful profitability.
From input use and labour efficiency to benchmarking, technology, and smarter system changes, this livestreamed session will focus on practical, actionable ways to build leaner, more resilient farm businesses.
Hear from:
- Keith Gue – Dairy farmer managing 700 robotic milking cows in a progressive mixed farming business
- Neil Fedden – Lean and efficiency specialist with global experience delivering productivity gains across agriculture and industry
- Ben Williams – Change and sustainability expert driving measurable cost savings and carbon reductions at farm level
Keith Gue is a Director at Huddlestone Farmers Ltd, having begun his career outside of agriculture and at Genus ABS before moving home. He is currently responsible for 700 milking cows across two robotic herds in West Sussex within the mixed farming family business.
Neil Fedden has over 30 years’ experience working within best-practice organisations across the FMCG, electronics, and automotive sectors. He specialises in Lean methodologies, manufacturing cell implementation, and supply chain optimisation.With a degree in Electronics and an MBA, he has driven sales growth using advanced project and customer relationship management. His work includes establishing manufacturing facilities in Mexico for US markets and in Hungary for European operations, followed by a move into consultancy as Head of Operations for EEF South.
Neil now runs Fedden USP Ltd, helping organisations implement Lean and continuous improvement strategies, with clients including major global manufacturers and public sector organisations. Over the past 17 years, he has worked with more than 200 agriculture and horticulture businesses. More recently, he has supported over 30 dairy farms to achieve average savings of £100,000 while reducing carbon emissions by 8–10%, leading to the co-founding of Cowzen.
Ben Williams has specialised in education and change management for almost 2 decades and has delivered a wide range of programs across a number of agricultural sectors. Past project work has looked at behavioural science, farm efficiency, digital twins and AI, sustainable fuels from farm wastes, the use of microbials in soil health and a broad range of sustainability mitigations at farm level. In his current role at Leprino, Ben has delivered a 14.5% fall in carbon footprint at a product level for mozzarella in less than 4 years. At farm level alone the average fall in carbon footprint is 11.8%. At the same time these programs have delivered £3.7 million of annual savings for farmer suppliers. This rapid shift in a diverse and complex supply base is linked directly to the use of behavioural science and campaign strategy to drive adoption at a rate not typical in the agricultural sector.
Co-hosted by Max MacGillivray of Beanstalk Global & Mark Campbell of AHDB.
Join us live across multiple social media channels as we break down the small changes that can make a big financial difference.
We go live on Wednesday 29th April 2026 from 12.30-1.30pm BST
To register for free, just click this LINK
Sharpen your pencil. Challenge your system. Improve your bottom line.
The South of England Agricultural Society Technical Forum brings together industry leaders, innovators and practitioners to explore the key technical challenges and opportunities shaping modern agriculture. From advances in crop production and precision farming through to sustainability, environmental delivery and emerging technologies, this forum provides a practical, insight-led discussion on how the sector can continue to evolve and deliver in an increasingly complex landscape. A must-watch for those looking to stay ahead of the curve and understand what’s really driving change on the ground.
