Get ready for an incredible journey! Beanstalk Global, in collaboration with CUPGRA, the powerhouse that delivers cutting edge output focused Potato Research, is thrilled to announce an epic filming and photography tour across the UK, diving deep into the heart of the potato sector. From the rich soils of family-run farms to cutting-edge processing facilities, we’ll uncover the stories behind the UK’s most-loved crop.

This isn’t just a tour — it’s a celebration of the innovation, hard work, and passion that power the potato industry. We’ll be hitting the road to shine a spotlight on the businesses and individuals driving this £4 billion sector, capturing the behind-the-scenes magic from field to fork.

Join us as we meet the farmers, producers, and industry pioneers who are shaping the future of the UK potato industry. Stay tuned — you won’t want to miss this!

Why Potatoes?

Beanstalk Global is launching a UK potato filming and photography tour to showcase the vital role that the potato sector plays in British agriculture and the wider food industry. The UK potato sector is a powerhouse, producing around 5 million tonnes of potatoes annually, with a market value exceeding £1 billion. Over 2,500 farms grow potatoes across the UK, supported by a vast network of processors, distributors, and retailers.

This sector not only provides a staple food source but also supports tens of thousands of jobs — from farmers and agronomists to logistics and sales teams. By documenting this dynamic industry on a motorbike tour, Beanstalk Global aims to highlight the scale, innovation, and dedication behind UK potatoes — and to tell the personal stories of the people and businesses driving its success.

UK Potato Planting in Action Captured by Beanstalk Global 

Why CUPGRA?

We’re proud to partner with CUPGRA for this groundbreaking project. CUPGRA unites UK potato industry stakeholders to deliver valuable research output that individual members can’t conduct alone. It funds independent research with clear deliverables to inform management practices and give members access to the latest potato research.

By working with CUPGRA, we’re not only showcasing the incredible work happening across the UK potato sector — we’re also highlighting the cutting-edge research and innovation that is driving the industry forward. This collaboration ensures that the tour will not only capture the human stories behind the sector but also the science and strategy that underpin its success.

What to Expect

Our trip will blend the art of storytelling through film and photography to promote fresh produce to both the trade and the consumer. Highlights will include:

 

• • Capturing stunning visuals of the UK potato sector — from planting to harvest to processing.

• • Documenting the stories of growers, suppliers, and the impressive R&D that supports them.

• • Showcasing the innovations driving sustainability, efficiency, and quality in the sector.

• • Promoting the businesses that make the UK a world leader in potato production.

The content we produce will be shared widely across Beanstalk Global’s and CUPGRA’s channels, offering unparalleled exposure for all of the individuals and businesses involved.

Proven Background

Our Editor-in-Chief, Max MacGillivray, isn’t one to shy away from a challenge — and his incredible journey from London to Cape Town on a Triumph motorbike proves it. Max travelled through 18 countries and covered over 18,000 kilometers, all with a mission to promote agricultural and fresh produce. The journey captured the attention of over 250,000 real-time followers, raising awareness about the importance of fresh produce and the incredible people who grow it.

After completing this epic adventure, Max shared his experiences with schoolchildren across the UK, inspiring the next generation to understand and appreciate the value of fresh food. He even took to the stage at Chris Evans’ CarFest, bringing the message of fresh produce to a whole new audience.

Max’s dedication didn’t go unnoticed. He was honoured with a Points of Light Award from the UK Prime Minister in recognition of his outstanding contribution to promoting fresh produce. His journey stands as a powerful reminder of the connection between food, people, and the land — and the impact that one person’s vision can have on a global scale.

To learn more about Max’s journey and the Points of Light Award, click here.

Partner with Beanstalk Global – Celebrate the UK Potato Sector

Beanstalk Global are inviting businesses and individuals to become part of this exciting initiative. Whether you’re a grower, distributor, machinery supplier, or involved in any part of the potato supply chain, this is a unique opportunity to:

Showcase Your Brand – Be part of a high-profile, visually stunning campaign.
Demonstrate Your Commitment – Highlight your dedication to excellence and innovation in the potato sector.
Benefit from High-Impact Visibility – Gain the halo effect of being associated with a project that celebrates the heart of the UK’s potato industry.
Host a Visit from Max – Have Max visit your site as part of the tour to film and photograph your business and products.

By partnering with Beanstalk Global your brand will be promoted through a powerful and engaging platform, giving you a unique opportunity to tell your story to a UK and a global audience.

Get Involved

We’re looking for forward-thinking businesses and individuals to collaborate and sponsor this journey. Let’s work together to put the spotlight on the UK’s potato sector and the incredible people behind it.

Reach out today and become part of this exciting adventure!

Contact us on info@beanstalk.global or call 01284 715055

CUPGRA www.cupgra.com