The wheels are in motion! Beanstalk Global, in proud partnership with CUPGRA, has officially kicked off its nationwide filming and photography tour across the UK to explore and celebrate the mighty potato sector.
From the soils of family-run farms to the precision of modern processing facilities, we’re capturing the real stories behind Britain’s most iconic crop. This isn’t just another road trip – it’s a powerful campaign to champion the innovation, passion, and people who make the UK potato industry one of the best in the world.
Why Potatoes Matter
The UK potato industry produces over 5 million tonnes annually and supports more than 2,500 farms and thousands of jobs. Worth over £4 billion, it remains a cornerstone of British agriculture and food security. Through our motorbike-led adventure, we’re revealing the heart, scale and human impact of this vibrant sector.
Already On the Road
We’ve started strong – filming is complete at Greens of Soham, with Cockerill’s and Waldersey Farms up next. Expect videos, photography, and social content packed with insight, humour, and inspiration. And we’re just getting started. The likes of Dyson Farming, Foskett Farms, and NIAB open days are next in our sights.
To see our content to date, click on the links below:
Drip UK – Andrew Howseman. One man. One system.
With the potential to revolutionise UK potato and vegetable farming through his groundbreaking Drip UK services, we met with Andrew and his remarkable team – alongside Tim Allen and Andy Blair of Branston Ltd – to explore why only 3% of the UK’s potato crop currently uses drip irrigation, and why that number urgently needs to rise for the benefit of the entire sector.
To view Andrew’s website CLICK HERE.
The CUPGRA Members Day at NIAB.
Sévérine Higgins reached out to be involved with our UK Potato Tour prior to her joining the MDS Gradute Scheme next year. Click the image to view the footage.
Waldersey Farms – Sustainable Precision Farming
Waldersey Farms Ltd produce great food – wheat, onions, potatoes, sugar beet and many other crops. They have been growing crops and caring for the environment for over 40 years. In that time, they have seen many changes in the nature of farming – and in nature itself. Through innovative practice and by embracing new technology, Waldersey Farms Ltd is adapting and growing to become one of the most important agricultural businesses in the country.
To see the full-length filming with Mark Hall and his colleagues Jack Smith and Andrzej Holodnuik, just click HERE.
Time with Mark Hall – MD of the business:
Jack Smith – Farms Technical Director and Andrzej Holodnuik – Production Manager
Greens of Soham:
William Shakeshaft – MD of the business. A real masterclass from Will, sharing his and the company’s philosophy on how they grow potatoes to #FeedTheNation in a truly sustainable and commercially successful way.
Nick Goff – Potato Production Manager for East Anglia at Greens of Soham. Nick walks us through potato harvest and discusses his philosophy on sourcing and bringing key people into his area of the business.
Donna Willimott talks us through her role within the business of Greens of Soham.
To view the whole film of our trip to Greens of Soham, view on YouTube by clicking HERE.
RS Cockerill – “The Potato People”
RS Cockerill – “The Potato People”. The trailer for our main video captured as part of the Root to Plate – Beanstalk Global and CUPGRA UK Potato filming and photography tour. We had the pleasure of visiting the business in beautiful Yorkshire recently and to meet Chairman Martin Cockerill, Managing Director Rufus Pilgrim and their colleagues Bartosz Wozniak, Dean Butler and many others to find out about this unique potato business.
To view the whole film of our trip to RS Cockerill, view on YouTube by clicking HERE.
Why CUPGRA?
Our partner CUPGRA plays a vital role, driving cutting-edge research that advances productivity and sustainability across the sector. By collaborating with CUPGRA, we’re not just showcasing farms and machinery — we’re spotlighting the science and strategy that will define the future of potato production.
Meet Max – Your Guide on the Journey
With a track record that includes riding a Triumph from London to Cape Town to promote fresh produce (earning over 250,000 followers and a UK Prime Minister’s Points of Light Award), he is excited to be back on the road. This UK tour is a continuation of that mission: to connect consumers, industry, and farmers through authentic storytelling.
Partner With Us
There’s still time to join this project. Whether you’re a grower, machinery supplier, or service provider, here’s what you get:
- Brand Exposure across our high-traffic digital channels
- Credibility through association with an independent, well-respected campaign
- Your Story Told, your way, through professionally shot video and photography
Be Part of the Journey
Don’t miss this chance to be part of a meaningful campaign that raises the profile of your business and celebrates an essential sector.
Contact us today:
info@beanstalk.global | +44 (0)1284 715055
www.beanstalk.global
www.cupgra.com