A dynamic and forward-thinking horticultural agronomist, this BASIS (Hort.) and FACTS (Hort.) qualified professional brings a rare blend of scientific expertise, commercial understanding, and ag-tech innovation to the fresh produce sector. With a foundation in plant molecular biology and hands-on experience across multiple stages of horticultural product development, he has built a reputation for combining technical rigour with commercial creativity.

Having progressed rapidly through the ranks of a leading UK horticultural business, he now oversees a technical development team responsible for driving innovation across biological crop protection, fertilisers, growing media, and environmental sensor technologies. His leadership extends into ag-tech, where he has coordinated a UKRI-backed digital agronomy platform integrating observational data, environmental sensors, and AI-supported agronomic forecasting. This experience has given him a strong command of UX design principles, data architecture, and AI integration within agricultural systems.

A champion of ecological and economically viable food production, he pioneered the concept of “Holistic Growing” – a novel, low-cost framework for large-scale biological crop protection. He regularly shares his insight through technical content, presentations, and conference engagements, helping growers adopt sustainable practices that balance productivity with environmental responsibility.

Earlier in his career, he provided analytical and strategic insight to international clients within global commodity markets, focusing on crop production, trade flows, and agricultural supply chains. This experience refined his commercial acumen and ability to translate complex agricultural and economic data into actionable strategies.

Today, he combines a deep technical foundation with a broad market perspective – uniquely positioning him to bridge the gap between agronomy, technology, and business. Skilled in data analysis, stakeholder engagement, and cross-functional project leadership, he is adept at managing UKRI-funded R&D initiatives and navigating regulatory frameworks across the UK and EU.

He is now seeking international opportunities within the fresh produce sector, where his mix of agronomic innovation, digital expertise, and commercial insight can contribute to the next generation of sustainable, technology-enabled food systems.

To find out more, contact max@redfoxexecutive.com or call +44 (0)1284 715055.