This UK-based marketing leader blends sharp commercial instinct with imaginative brand building to deliver outsized growth in fast-moving, competitive categories. With experience spanning fresh produce, health & beauty, and premium beverages across the UK, Nordics, and Australasia, they specialise in turning customer insight into campaigns that move both brand metrics and the P&L.
Most recently, they’ve led marketing for a high-profile fresh produce brand across the UK & Nordics, stewarding a multimillion-pound A&P budget and orchestrating data-led, omni-channel programmes across ATL, BTL, in-store and experiential. The results speak for themselves: double-digit gains in penetration, brand power and awareness; dramatic volume uplifts (including an 86%+ surge on a hero line with a 25% halo to the core range); and standout retailer performance with targeted shopper plans that unlocked 60–90% distribution and significant year-on-year growth. Packaging refreshes and brand restages under their watch sharpened shelf impact and mental availability, while a bold first-ever ATL push smashed KPIs and reached hundreds of thousands of consumers through national sampling. Their team’s brand renovation work was shortlisted at a national packaging awards programme in 2025.
Before fresh produce, they drove global brand and NPD initiatives in consumer healthcare, defining visual identity systems and shepherding multi-market launches from brief to shelf in partnership with cross-functional and in-country teams. Earlier, in premium beverages, they executed integrated campaigns for household-name labels, scaling e-commerce CRM, activating sustainability partnerships, and delivering growth in both off-trade and on-trade – even as category headwinds buffeted competitors. Highlights include launching new formats to 80%+ weighted distribution, doubling on-trade tap placements year-on-year, and steering a challenger brand to double-digit growth while the category declined.
What sets them apart is an operator’s grasp of the numbers – grounded in tools like Kantar, dunnhumby and field insight platforms – combined with a maker’s eye for creative that travels across channels and countries. They’re fluent collaborating with sales, category, supply chain and agencies; equally at home building retailer joint business plans as they are crafting a 90-second hero film or an experiential roadshow.
Educated in business, management and marketing, they bring the competitiveness and composure of a former high-level athlete and a global perspective shaped by time living and working overseas. Outside work, you’ll find them outdoors – skiing, surfing, hiking – or in the kitchen, testing recipes and swapping stories.
If you’re seeking a marketer who can turn insight into impact – modernise packs, energise shoppers, galvanise retailers and make the numbers climb – this is the leader to brief.
For introductions contact the Beanstalk.Global team on 01284 715055 or email info@beanstalk.global quoting Ref: 1026340.