We’re thrilled to confirm that Max MacGillivray will attend the IFPA Global Produce & Floral Show 2025 in Anaheim (16-18 October). For the fourth year running, Beanstalk Global has been exclusively commissioned to deliver our signature on-site video interviews and event photography, capturing the people, products and ideas shaping the international fresh-produce community.

This year’s must-see moment is IFPA CEO Cathy Burns’ State of the Industry address – the session that sets the tone for the year ahead by distilling the biggest trends, challenges and opportunities across produce and floral. Expect sharp insight and clear calls to action; last year’s address rallied the industry to “Fight for Fresh,” spotlighting advocacy, innovation and climate as core themes that continue into 2025.

We’ll also be tracking the IFPA 2025–2027 strategic plan, unveiled earlier this year, which focuses on future-proofing the industry, personalising the member experience, and extending worldwide influence. We’ll be asking exhibitors and leaders how they’re aligning to those priorities — and what that means in practical terms for buyers, growers and solution providers.

In the run-up, watch for our pre-event broadcasts across Beanstalk Global’s channels, where we’ll feature key exhibitors and sector personalities on why they’re excited about Anaheim and what they’ll be showcasing on the floor.

Want to be featured?

If you’d like to book an interview slot or event photography with Max in Anaheim, email info@beanstalk.global now – spaces are limited and fill fast.

Event info: International Fresh Produce Association – Global Produce & Floral Show 2025. International Fresh Produce Association

See you in Anaheim!

 

If you’d like Beanstalk Global to cover your event in the UK or internationally, please get in touch with us directly to learn more – info@beanstalk.global +44 (0)1284 715055