Investing in Fresh Produce Internationally – Craig McBain

The planned Dole Food merger with Ireland’s Total Produce will give a combined entity that will be largest fresh produce supplier in the world with $10bn in revenues.

Over and above this merger, in the last 3-5 years, there has been a considerable amount of interest in the International fresh produce space from investors. Two key factors have driven the growing interest: weakness in traditional global commodities like corn and soybeans and huge consumer demand for fresh, healthy food. And that demand/desire for fresh produce is set to further increase post the Covid epidemic. Combined with this is the appeal of investing in agriculture/fresh produce because of the potential diversification opportunities as well.

But how can you find the information and the potential trends for you to make informed decisions or to network with those that will be able to assist you within International Fresh Produce?

If you are in the international fresh produce sectors be that running a business or as a potential investor, this Broadcast and Podcast will be a must listen to. We lean on the industry expertise of Craig McBain to give us all a view of what he is seeing and what future trends may be approaching us all next.

Craig has participated in and led change in a number of organisations across multiple industries. Prior to founding his consultancy business Persea, he headed up a vertically integrated multi-national agriculture fresh produce business. With operations in South Africa and Europe, the business was involved in the production, sourcing, packing, value adding, distribution and marketing of a range of sub-tropical fresh produce. With supply partners in numerous origins in South America, Central America, Europe and Africa, Craig not only developed deep insights into successful investment models for numerous high value crops but was also exposed to the vast investment opportunities that the likes of sub-Saharan Africa provides for long-term investors.

He has also worked in private equity, as the CEO and co-investor in a platform build-up. His formative career years were spent as a process engineer and then in management consulting.

Listen in to Craig’s expert knowledge and global industry views with Max MacGillivray Editor in Chief of Beanstalk. To listen to the Podcast, just click the Podcast icon or if you would like to watch it in full, please click on the image.

If you would like to get involved in future Broadcasts on this topic with Craig and Max, please just contact the Beanstalk team.


If you would like to become a Partner Sponsor to promote your products or services with this unique International Broadcast series, please either email: or call +44 (0) 1284 715055


Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

More in this series

The Fresh Produce Journal BIG 50 PRODUCTS 2020 Review!

The great team at the Fresh Produce Journal has produced “The FPJ BIG 50 PRODUCTS 2020”. They define the publication as “The essential guide to the UK 50 best-selling fresh fruit and vegetable products over the last year” and was created in association with KANTAR. We look to the FPJ team’s prestigious expert industry view

Furlough – What next?

Returning to Work Post Furlough? Got Staff on Furlough? How Will We All Return to Work in the New “Normal”? Hear from The Beanstalk Experts… The impact of Covid-19 will be immense for individuals and businesses alike as we slowly emerge from lockdown. Chancellor Rishi Sunak has stated that the Coronavirus Job Retention Scheme has

Beanstalk.Global & MDS webinar

Beanstalk.Global and Management Development Services (MDS) initiated a webinar so current students can find out how MDS can be Instrumental to their future career and for fresh food businesses to see the difference MDS can make to them as a business. MDS provides a graduate scheme with a difference for the future leaders of the

British Apples & Pears (BAPL) 2020 Trade Webinar

British Apples & Pears Ltd had planned a face to face briefing for key retail and trade representatives early in the season and despite Covid-19 they still wished to go ahead with the briefing for 2020which was held “virtually” via the Beanstalk social media platforms. British apple and pear growers are confident heading into the

Want us to host your event?

With more than 20 years experience of managing global events, combined with award winning marketing campaign credentials, and an extensive global reach, our team can help you promote your message to the right people, and help you succeed


Natural Complex Plant Biostimulants

Formulated with naturally occurring minerals, producing healthier plants and increased profit for growers

Stay in Touch

Stay curious.  Sign up to hear about Events, Campaigns, News and more

Let's get sociable

© Beanstalk Global - All rights reserved