The great team at the Fresh Produce Journal has produced “The FPJ BIG 50 PRODUCTS 2020”. They define the publication as “The essential guide to the UK 50 best-selling fresh fruit and vegetable products over the last year” and was created in association with KANTAR. We look to the FPJ team’s prestigious expert industry view of what is up and what is down and what is going to manifest itself post the Covid situation in terms of the BIG 50 Products, so we can all be market aware for the months ahead.
The FPJ BIG 50 Products ranks the 50 best-selling fresh fruit and vegetable products by sales value. This special edition of the magazine has been produced in conjunction with KANTAR which supplied the FPJ with the value and volume figures from Retail sales for the 52 weeks to 19th April, 2020. As such it is great that we also have Joe Shaw Roberts – Consumer Insight Director for Fresh Produce for KANTAR joining us on this broadcast.
Hear from the following FPJ and KANTAR experts discussing this important publication, and what it means to you in the trade:
Michael Barker – Contributing Editor FPJ
Fred Searle – Magazine Editor FPJ
Ed Leahy – Digital Editor FPJ
Joe Shaw Roberts – Consumer Insight Director Fresh Produce KANTAR
Max MacGillivray – Editor in Chief & Host Beanstalk Global
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