The Produce Marketing Association is a key International trade organization representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members’ prosperity.
Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country’s key industry experts so we can learn and appreciate fantastic South African Fresh Produce.
On our first joint Broadcast with the PMA in South Africa, we look to talk to some of the countries key Wholesale experts to gain a real understanding as to how this vital sector area “ticks” and how it makes a significant difference to the country, even more so in our strange times.
We went live in late January 2021 and spoke to key fresh sector experts including: Jaco Oosthuizen, Francois Knowles and Dr Justy Range.
Jaco Oosthuizen CEO of the RSA Group South Africa,has been a key figure in the positive evolution of the South African fresh produce industry. His passion for the transformative power of the free-market system has been the strategic arrowhead that has led RSA Group’s sustained growth over the last 15 years. The impact of Oosthuizen’s vision continues to be felt in the COVID-19 era, when South Africa has enjoyed the food security strength of a number of vibrant regional markets featuring extensive commercial interactions between businesses of all sizes.
Francois Knowles is the Registrar of the Agricultural Produce Agents Council (known as APAC). The objective of APAC as a self-sustaining regulatory body, is to regulate and manage the occupations of fresh produce, export and livestock agents in South Africa. This industry is worth more than R130 Billion per year. He is a qualified Work Study Practitioner, has a qualification in marketing (UNISA), obtained a BCom degree in Economics and Accounting, a post graduate qualification in Operational Management and a master’s degree at the University of Pretoria with research that focused on Sustainable Integrated Environmental Management in the fresh produce domain. His work and research were published in Europe by the World Union of Wholesale Markets and serves as a benchmark for international fresh produce trading platforms.
Dr Justy Range is Business Development Manager at Freshmark Systems. The importance of available, accurate and reliable information to the Fresh Produce Industry was the driving force behind establishing Technofresh (Pty) Ltd in 2002. Since then, through the combined initiative and contributions of major role players in the industry, Technofresh has unlocked the hidden value of the Information Communication Technology (ICT) that already existed on the local Fresh Produce Markets. In so doing they have empowered the Producer, Market and Market Agent to take full advantage of the information held therein.
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