Beanstalk & Global Women Fresh – Collaboration with ITC & SheTrades – Empowering Women to Trade

Global Women Fresh. Their mission is to change the status quo and leverage the talent of Women in Produce to close the industry’s gender divide by inspiring, connecting and empowering women around the world. And their mission matters more than ever.

Today, women account for 80% of purchasing decisions, but only 20% of the voices guiding decisions in the boardroom. What’s more, is that by 2030 we’ll need the equivalent of two planets to feed a growing world population of 10 billion people – half of them female.

Our industry is being called upon to feed the world more humanely, sustainably and efficiently – and more female leadership is a critical part of the answer.

Beanstalk Global has partnered up with Global Women Fresh to create a unique monthly Broadcast interview series. This to further promote the great work they do & to make a long-term difference in the Global Fresh Produce sectors.

In this our next Broadcast with GWF, we are very proud to be showing the work of the International Trade Centre with their work in fruit & Veg as well as the SheTrades Commonwealth programme and its activities and results.

We hear from some great examples of their teams with personal and in-depth experiences and insights. On our Broadcast, we had in person:

  • Frederine Derlot – Fresh Fruits and Vegetables expert for the International Trade Centre (ITC)
  • Susan Mugure – Agriculture Sector Specialist for Kenya at the International Trade Centre’s SheTrades Commonwealth project
  • Purity Naisho – Co-Founder and Director of Marketing for Interveg Exports Limited
  • Grace Kariuki – Co-founder and CEO of Origen Group EPZ Limited


International Trade Centre –

SheTrades –

To join the Global Women Fresh movement, visit their website –

Filmed early December 2020

To watch the full Broadcast, click below!


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