Beanstalk Global & The PMA in South Africa – The Citrus Industry.

The Produce Marketing Association is a key International trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members’ prosperity.

Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country’s key industry experts so we can learn and appreciate fantastic South African Fresh Produce. This month it’s Citrus!

To hear Justin Chadwick CEO of the Citrus Growers Association, give an impressive overview of Citrus in South Africa currently, just click on the picture as below, or to listen as a podcast, click on the podcast icon.

The main broadcast is on Thursday 24th June at 14:00hrs BST / 15:00hrs SAST. 

On the panel we will be speaking to several leading experts on the South African Citrus Industry including:

Justin Chadwick – CEO, Citrus Growers Association. Justin spent nine years with SA Canegrowers where he was a Director. Before that he worked as a research economist and lecturer with the then National Department of Agriculture at Cedara College in KZN, and as a consultant to agricultural investment schemes. He is also a qualified property valuer.

In 1999 he was appointed CEO of the newly formed Citrus Growers Association of Southern Africa and has had the task of bringing cohesion back into the citrus industry following de-regulation, through communication with all growers of export citrus as well as building up a strong working relationship with Government officials and other industry stakeholders. He travels extensively to countries such as Vietnam, Thailand, South Korea, China, India, Indonesia and Japan to improve Market Access and has presented papers in Chile, Peru, South Korea, Japan and Morocco. He is a driving force in citrus industry collaboration between southern hemisphere citrus producing countries. More recently Justin has made presentations at an OECD Seminar in Sao Paulo, Brazil (November 2018) and International Citrus Seminar in Lima, Peru (April 2019).

Duo Landman – Landman Group

Rowan Vickery, Commercial Manager – FruitOne. Rowan started in the citrus industry some 18 years ago after spending 5 years working as a game ranger in South Africa and Botswana. He was initially appointed as a grower Account Manager for Capespan (Pty) Ltd in KwaZulu-Natal, before taking over as Regional Manager for KZN and then Regional Manager for the northern regions of SA. He spent a few years working for the European arm of the business, and then as the Citrus Executive from 2015-2019.

At the beginning of 2020 Rowan joined FruitOne as Commercial Manager and is thoroughly enjoying being part of a small, dynamic, growing business. He is passionate about agriculture and the citrus industry especially; the challenges that are posed and the opportunities these create. Rowan particularly enjoys interacting with farms and overseas clients, as this exposure has allowed him to travel extensively and broaden his knowledge base.

To register for the broadcast on  Thursday 24th June at 14:00hrs BST / 15:00hrs SAST. CLICK HERE.

We are very proud to have our Partner Sponsor KisanHub involved with this month’s Broadcast. They support fresh produce businesses in over 7 different countries managing regional, national or international supply chains. To see how they can assist your business in South Africa CLICK THIS LINK.

We are delighted to announce our second Partner Sponsor Kantar. They are the world’s leading data, insights and consulting company. Discover how they help clients understand people and inspire growth, and innovative by CLICKING THIS LINK.

To find out more about the PMA in Southern Africa, PLEASE CLICK THIS LINK.

If you would like to become a Partner Sponsor to promote your products or services with this unique International Broadcast series, please either email:  or call +44 (0) 1284 715055.


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