We speak to four inspirational people who have created an environmental movement with an amazing difference. 

Abigail Jefcoate, Jacquie Green, Jim Jefcoate and Donald Murray have joined forces to create selvador. They are a group made up of a psychology graduate, a fresh produce CEO, an ex-Walmart man and a banana man from Costa Rica! They are looking to find novel ways to channel funding to the tropics to maintain and regenerate rainforests while developing an innovative tech model to achieve this.

They are targeting 4 benefits:

  1. Increasing the carbon sink.
  2. Protecting the biodiversity.
  3. Improving the sustainability of communities connected to the rainforest.
  4. Directly connecting their subscribers to the forest floor

They want to develop a following on social media to form a subscriber group with a passion for the environment to shape the tech model and to keep the project true to its original ideals. They will also ensure that, unlike many off-setting schemes, the lion’s share of the funds make it down to ground level and there is adequate transparency to show that they are not being swallowed up in administering the scheme.  

While off-setting might play a part at some point in the future it is far from being the main driving force. They want to create an exchange value so that farmers, landowners and communities receive a financial incentive to maintain and regenerate every hectare under the scheme as rainforest. To put all of this more simply they want to say “Thank you for the rainforests”

Please view their website and sign up to their blogs –

Watch and listen, and be inspired!

Host: Max MacGillivray – Editor in Chief, Beanstalk Global

Recorded June 2020


Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

More in this series

Beanstalk Global Broadcast with the Healthy and Sustainable Food Group

Three key industry professionals have come together to create a unique Group called, Healthy and Sustainable Food. This is to constantly examine what would be the results if people from different sectors were to collaborate on solutions to produce healthy, sustainable food ongoing. The Founders are: Barbara Bray MBE – Director – ALO Solutions Mark

Beanstalk 20on20 Interview with the great Sally Orange!

Sally is amazing! She is an endurance runner, adventurer & mental health champion. She is the only person on the planet to complete a marathon on every continent in fancy dress (as different pieces of fruit!), which gives you a flavour of her colourful personality. She holds multiple Guinness World Records and world firsts, has run

Beanstalk 20on20 Interview with Leon Mundey

Leon has a prestigious industry background having worked for some of food sectors biggest names including Cadbury, Britvic, Humber VHB (Vitacress) and most recently with Greenvale AP as Head of Marketing and its parent business Produce Investments again as Marketing Director. He has struck out on his own to create a unique opportunity for businesses

Beanstalk Global Goes Live with Key Foodservice Broadcast

“The Impact of Lockdown 2.0” In association with Peter Backman and “Powered” by Total Produce Foodservice. Recent UK trade headlines have been stark….. “How can city centre restaurants survive the pandemic?” “Marcus Rashford and the caterers feeding vulnerable schoolchildren” “The industry asks: where is our minister for hospitality?” “‘Worst of the crisis behind us’ says

Want us to host your event?

With more than 20 years experience of managing global events, combined with award winning marketing campaign credentials, and an extensive global reach, our team can help you promote your message to the right people, and help you succeed

Stay in Touch

Stay curious.  Sign up to hear about Events, Campaigns, News and more

Let's get sociable

© Beanstalk Global - All rights reserved