Selvador

We speak to four inspirational people who have created an environmental movement with an amazing difference. 

Abigail Jefcoate, Jacquie Green, Jim Jefcoate and Donald Murray have joined forces to create selvador. They are a group made up of a psychology graduate, a fresh produce CEO, an ex-Walmart man and a banana man from Costa Rica! They are looking to find novel ways to channel funding to the tropics to maintain and regenerate rainforests while developing an innovative tech model to achieve this.

They are targeting 4 benefits:

  1. Increasing the carbon sink.
  2. Protecting the biodiversity.
  3. Improving the sustainability of communities connected to the rainforest.
  4. Directly connecting their subscribers to the forest floor

They want to develop a following on social media to form a subscriber group with a passion for the environment to shape the tech model and to keep the project true to its original ideals. They will also ensure that, unlike many off-setting schemes, the lion’s share of the funds make it down to ground level and there is adequate transparency to show that they are not being swallowed up in administering the scheme.  

While off-setting might play a part at some point in the future it is far from being the main driving force. They want to create an exchange value so that farmers, landowners and communities receive a financial incentive to maintain and regenerate every hectare under the scheme as rainforest. To put all of this more simply they want to say “Thank you for the rainforests”

Please view their website and sign up to their blogs – https://selvador.com/

Watch and listen, and be inspired!

Host: Max MacGillivray – Editor in Chief, Beanstalk Global

Recorded June 2020

Share:

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

More in this series

Barbara Bray MBE

Barbara is internationally known as a Food Safety Expert & Nutrition Strategist for the Food Industry as well as being a TEDx Speaker! Her background has led her to become one of the most well regarded consultants in the food industry. After completing a BSc (Hons) in Food Technology in 1995, an MSc in Post-Harvest

Anthony Pile MBE

Anthony Pile is the Founder and Chairman of Blue Skies, a leading manufacturer of fresh-cut fruit, freshly squeezed juice, and dairy-free ice-cream, with eleven operations in seven countries, including Ghana, Egypt, South Africa, Ivory Coast and Senegal. Anthony had the idea of producing fresh-cut fruits and freshly squeezed juices in Africa whilst he was Managing

Peter Backman

Peter Backman

Peter Backman is an expert and commentator on the structure and dynamics of the foodservice sector and its supply chain, in the UK and internationally. Over the last four years, he has made a speciality of analysing the restaurant delivery market. He enlightens senior executives and other people who make significant decisions in the foodservice

Want us to host your event?

With more than 20 years experience of managing global events, combined with award winning marketing campaign credentials, and an extensive global reach, our team can help you promote your message to the right people, and help you succeed

Stay in Touch

Stay curious.  Sign up to hear about Events, Campaigns, News and more

Let's get sociable

© Beanstalk Global - All rights reserved