As people everywhere cancel events and big cut-flower orders, the ripples reach into Dutch auction halls and Kenyan rose fields. The crash of the $8.5 billion global trade in cut flowers shows how quickly and distinctively the new coronavirus is disrupting supply chains, even in places where it isn’t yet pervasive.
The flower trade is a miracle of modern capitalism. A chain of cold storage starts with stems being picked in places as far-flung as Africa, the Middle East, and South America, then packed into refrigerated trucks, driven to refrigerated planes, and flown to the likes of Amsterdam to be auctioned off. They’re then repacked into more cold trucks and planes and delivered to supermarkets, florists, and bridal bouquets across Asia, Europe, and the U.S.
But that has now all changed… literally overnight. Can the sector recover? We will look to find out… We talk to the experts in this important Beanstalk webinar to gain their views and possible solutions on this important subject. Be curious. Join us. Make a difference.
Watch and listen, and be inspired.
Host: Max MacGillivray – Editor in Chief, Beanstalk Global
Recorded May 2020
Secretary General UNION FLEURS & Managing Director SACAR
International Cut-Flower Specialist and Trade consultant
Head of Perishable at DB Schenker
Consumer Insight Director at Kantar Worldpanel
Group Technical and Procurement Director Flamingo Group
Editor in Chief, Beanstalk Global
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